Four Decades of Innovation –Alex Suárez

YOURE CEO, GamesCoin Founder and PlayCreateOwn Evangelist

Alex Suárez is a visionary entrepreneur and veteran of the international games industry, with nearly four decades of hands-on experience. His passion for gaming began in the golden era of the Commodore Amiga, where he developed his very first game as a student – long before “indie developer” was even a term.

Since 1999, Alex has founded and led several game companies, building strong partnerships with world-class developers, major publishers, and international institutions. His journey reflects a rare combination of deep industry insight, technical understanding, and strategic foresight.

Today, he serves as the CEO of GamesCoin Group, a pioneering company that is unlocking a next-generation gaming economy by fusing blockchain and gaming. The GamesCoin ecosystem offers a borderless digital playground: from NFT marketplaces for in-game items to cross-game promotions and a secure, user-friendly wallet that empowers players and partners alike.

Alex is also the CEO of Valchain AG, based in Switzerland’s Crypto Valley, which provides the infrastructure for GamesChain – a blockchain purpose-built for gaming.

As a passionate advocate for creator empowerment, Alex also serves as PlayCreateOwn Ambassador, supporting a global movement of gamers who are not only players, but also builders and owners of the digital worlds they inhabit.

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